Determining the Best Strategy for Your Digital Marketing Goals

The most important step to take when initially starting any type of new marketing campaign is to define your goals. What do you want out of your new campaign? Of course, we all want things now: universal brand recognition, phone calls from leads ringing off the hook, high monthly sales, etc. However, it is crucial to shift our “wants” to realistic goals. In order to reach long-term goals, it is good to begin with short-term goals.

Different goals call for different approaches. A strategy that works for one goal might not work for another. Below is a breakdown of the three most common marketing goals and recommended actions:

• If you’re looking to increase awareness of your company and brand recognition is your goal, Display Advertising (such as Google AdWords) may work for you. Your ad and logo would be displayed to users thousands of times a day as they browse the Internet for similar products, articles, and industry news. Plus, these ads have the potential to show on your competitors’ websites.
• Leads and Sales. Search Pay-Per-Click Advertising (such as Google AdWords or Bing Ads) would be a good option for a company whose goal is to generate leads and sales with the best ROI. Keywords are strategically researched and placed on popular search engines so the customers can easily find what they are looking for. The likelihood of this user converting into a lead or a sale is high, because they were searching for something in the first place.
• Customer Satisfaction. Social media is the most effective outlet to communicate with your customers and potential customers. Potential customers are able to get an inside look at the company and its culture, as well as an inside look on what other customers are saying about your business. In addition, many customers look at your social media profiles before making a purchase decision, so it’s a smart idea to have the profiles looking pristine.

The next time you start a new marketing campaign, be sure to set initial goals so you can plan your campaigns accordingly. Once you hit the short-term goals, create new goals and new approaches. Are you still unclear on what goals you should be setting? Call us, ADZEDIA, at (800) 401-3590.