How Social Media Can Improve Your Business

Here at Adzedia, we specialize in Social Media Marketing. Social Media first started out as something personal. We use it as individuals, but in today’s world, businesses are utilizing the impact it has on their business. Social Media offers a web-based opportunity for you to gain customers, increase your knowledge base about what your customers are looking for and to get them involved in your business. There are many forms of Social Media including Facebook, Twitter, Instagram, Google +, Pinterest and Blogging, just to name a few. So how can we help you take advantage of the latest Social Media craze and improve your business? Here are 5 ways we do it:

1. Customers: This will allow you to increase your customer base organically. When you create an online presence, you can take your marketing campaigns to a population of people that you would probably never reach through local advertising. This gives you the opportunity to stretch your arms out to a wide range of different people and to catch their attention.

2. Visibility: This lets your customers and fans know what your business is doing. It forms a sense of community, they feel connected to you on a personal level. If you are doing great things, your fans will more than likely share your business with their friends and family who may also be interested in what you have to offer. The more followers you have, the more exposure you gain.

3. Content: With good content, comes great followers. This is the part where you can advertise specials that you are offering, or services you offer. It’s a great outlet to use to display the personal side of your business, for example; you may be getting great reviews from your current customers you want to post via social media. By creating a connection with your potential customers, you can increase your brand loyalty and trust. Posting content on a daily basis with fresh content will attract more visitors to your business.

4. Involvement: Being involved with your customers is probably the best thing that you can do. Hearing their needs and wants will dramatically grow your business. Allowing your customers to post comments via social media will let you gain knowledge of how you are doing as a business and what to do to better your business. Like they say, “the customer is always right”. Finding out what your customers desire and fulfilling their needs will increase their trust in your company and creating repeat customers at the same time. Think about it this way, if you please one client/customer, they will in turn recommend you to their friends and family thus increasing your customer base.

5. Target: This is very important! Don’t waste time targeting the wrong people. With social media, you can target specific demographics to get your name in front of the EXACT group of people that you want to see your product or services. As an example, if you place an ad on Facebook, you can select very specific demographics; like (women who like fashion that live in New York), and Facebook will show your ad to just the group you want to target. When you target groups of potential customers, you get the most out of your marketing buck!

There you have it. Managing Social Media is a full time job on its own. That’s why Adzedia is here to help! We do this for a living, so trust us when we say, we got your Social Media Marketing covered.