Is It The End Of An Era For TV Advertising?

Today’s average person spends an average of 5.5 hours on social media and 2.8 hours watching television every day. Because of the Internet’s influence on today’s average consumer, television marketing now takes second place. While 75% of Fortune 500 companies have Twitter accounts and 66% have an active Facebook page, it’s not rocket science that the Internet is indeed the most powerful marketing tool around.

Did you know that 93% of shoppers’ buying decisions are influenced by social media? Putting all these variables together, if you’re a business owner and you want to advertise your company, utilizing the power of the Internet and social media is the way to go.

Social media is not only is a game changer, but has also changed the philosophy of marketing. It’s about cultivating new relationships from scratch, engaging your followers, and developing an influencer outreach. This personal level of marketing is something television marketing cannot achieve.

Despite what you may have heard, using the Internet and the Social Media is not always a piece of cake. It’s not just about “Likes” or “Visits.” In order for a company to maximize social media strategy, it has to see the real value, data, and tools that come with it. Like any marketing move, there is always a risk involved. One single comment can adversely affect your business; in social media, the PR term, “bad publicity is still publicity” no longer applies. A “snowball effect” can either make or break how your clientele will look at your business.

The effectiveness of online advertising also explains the sudden rise of digital advertising agencies everywhere, each with their own taglines of “making it happen.” We here at Adzedia, however, stand above the rest. With several years of experience even before the “boom,” Adzedia pioneered the “original content and design” experience. We carve the way towards the positive side of the social media “snowball effect” by addressing each comment in real-time and making sure all facts are researched and handled professionally and diligently. Adzedia boasts a stellar digital team in Orange County, California that will turn your ideas into realities, and ensures the best possible return on investment.