Is it time for a website upgrade?

As we go further and further into the digital age, people are always searching and doing research on your company. Your website is often the first impression you make. Beyond initial contact, of course, it’s a central place for current and potential clients and customers to learn more about your company. Just having a website is no longer good enough. All your content must be up-to-date and accurate. Visitors must be able to find what they’re looking for, and the visual design must look professional and modern rather than amateur and outdated.

Maybe you can get away with a few minor updates to the content and design of your existing site. Maybe you need a more-thorough overhaul—or maybe it’s time to start from scratch with an entirely new site. We here at Adzedia are here to help. We specialize in website design and will do an overall web assessment with you. We will tell you what’s working, what’s not working, and how we can make it better.

Here are our top 10 reasons you need a website upgrade or  a completely new website:

1. Your company’s online image is stale

Does your site look like it’s stuck in the 90s? Well guess what, everyone else who stumble upon your website will think the same about your company. Stay current and up-to-date with your services/products, you want people to know you’re doing well and staying active.

2. Your web copy and images are no longer aimed at your target audience

Your target audience may be changing or you may be adding new targets. A new look and content will make sure you’re speaking to the right people you want to attract.

3. Your website is all about YOU and not your customers

People don’t want to read about what you can do, they want to know WHAT you can do for them.

4. You need to attract attention

Have you checked your Google Analytics lately to see if anyone is actively browsing your website? Adding in fresh material and a fresh look will get you more attention. This can help with keeping your current visitors interested as well as generate new traffic to your website.

5. You want to use the web to expand the way you do business

With a website, you can start to market using social networks as well as launching new media campaigns. This is a great way to offer online discounts.

6. Your competition’s looking new, and you’re not

You never want to fall behind your competitors, the goal is to always stay ahead of them. A new, cleaner look shows you can keep up with the latest in your industry. Be the trendsetter and don’t just follow others.

7. You’re losing your audience

We all know that technology is changing everyday, that also means that the needs of your clients are changing as well. More and more people are getting more technologically advanced, that means you also need to keep up. Your customers may want to see blog entries from you, or have a social media presence with relevant  content from you. You just have to remember that you are here to meet their needs.

8. Your search engine ranking is dropping fast

If your site doesn’t meet new search engine criteria’s, then it will plummet faster than you can say “What Happened?” Get higher rankings with new content, new code and new search engine optimization (SEO). Sounds like jibber jabbish to you? It’s our first language here, so let us help you.

9. Your site isn’t mobile-friendly

Mobile web use is skyrocketing! If you don’t have a mobile-friendly site, you risk alienating a whole generation of smartphone users. This is crucial. If someone goes on your site using their smartphone, but gets tons of error messages, the chances of them coming back on a computer or laptop are not high. Make sure you mobilize your site.

10. Your site isn’t interactive

It’s not about telling people what you have or what you think they want. It’s about engaging them. Get a dialogue going by having an open comment area on your content or a place for them to give you direct feedback. Always give them more ways to comment, express, talk, respond and ask questions.

If you’re nodding and saying “yes!” at the top 10 reasons, then it’s time to call Adzedia at +1 (800) 401-3590. We are an experienced digital advertising agency in Orange County, California that has expert skills in website design.