Pay Per Click Advertising: How It Works

 

PPC, what does it stand for? Pay Per Click, which is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (usually a website owner) when the ad is clicked. In simple terms, it’s the amount spent to get an advertisement clicked. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches a keyword that is related to your business offering. For example, if we bid on the keyword “Digital Marketing,” our ad might show up in the very top spot of the Google results page.

This means that every time our ad is clicked, it send the visitor to our website in return we pay the search engine a small fee. When done correctly, the fee is trivial because the visit can be worth more than what you pay for. For example, if we pay $2 for a click, but the click results in a $400 sale, then we’ve made an outstanding profit.

It may sound simple, but a lot goes into building a winning PPC campaign. From researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. So if you want to start using PPC, it’s very important that your do it right.

You’ve come to the right place. We can help, here at Adzedia we specialize in PPC advertising. It’s the fastest way to get people to your website. Our strong experience in PPC advertising yields positive results at low costs. We set up, build, and maintain an ad campaign based on your specifications. Did we mention that we are Google We work with Google, Facebook, LinkedIn, Twitter, and Bing in order to:

Attract Highly Targeted Audiences
Utilize Eye-Catching Images
Generate High Quality Content
Analyze and Optimize
Report on Performance

Call us now for more information on how your business can benefit from PPC Advertising: 800-401-3590