Socialize Your Holiday Marketing
The holidays are here! And with the start of the season comes the busiest shopping period of the year. But have you thought about how you’re going to grab shoppers’ attention, taking them from wandering window shopper to loyal customer? The answer is in your social media strategy. It is becoming impossible to ignore the significance of social media. A strong social media strategy can create a memorable experience in your customer’s mind, ensuring your brand will be remembered in times when it matters most; in this case, the holiday season. We’ve put together a list of tips and tricks to help you get the most out of your social media efforts.
You decorate your home for the holidays, so why should your social media be any different? Show your customers that you’re just as excited for the holidays as they are. And if they aren’t yet excited, your efforts may just get them in the mood and encourage them to shop! Something as simple as changing out your cover photo for the holiday theme or your profile picture. You could even add holiday cheer to your logo.
Use Social Media as Customer Service
According to Nielson.com, 1 in 3 social media users now prefer to contact brands using social media rather than the phone. Customers are using Facebook, Twitter, Instagram, and many other platforms to share their opinions and communicate with companies. Holiday shoppers have many questions, and they want answers fast. By providing quick and helpful responses, you can set yourself apart from your competition.
Pinterest is especially popular during the holidays. According to Lab42, consumers spend 50% more time on the site and 75% of consumers use the site for holiday gift inspiration. Even if you don’t have a product to sell, simply creating a holiday themed board gets your brand out there, increasing awareness.
Don’t Underestimate the Power of Sharing
Creating shareable content is an awesome way to increase audience engagement. The more interesting the content, the more likely viewers are to share that content with their friends and followers. Not only will this increase brand awareness, but it can also boost your sales. Shoppers are more likely to make a purchase based on word-of-mouth and referrals from people they know. So, if your content is being reposted across social media by friends and family, shoppers are much more likely to trust your brand and/or products. Social networks carry huge influence.
Don’t Forget Who You Are
While it’s easy to get caught up in the holiday excitement, don’t forget your brand. This is an opportunity to build brand awareness, and your holiday campaign should always be aligned with your brand.
Social media marketing is at its strongest when paired with a strong marketing campaign. It’s imperative to integrate your social media strategy with other marketing efforts, telling a cohesive story across all marketing channels.
And last but not least… HAVE FUN!
The holidays are a time of spreading love and cheer. The more authentic your holiday campaigns, the more holiday shoppers will relate to your brand. That’s how window shoppers become loyal customers.
Take advantage of this lucrative season and get the word out about your brand. Your social media sites can be your best sales persons, so treat them like you would a star employee. If there is ever a time to put more effort into social media, it’s now!
To learn more about socializing your holiday marketing, call ADZEDIA at 800-401-3590.