ADZEDIA Gets Dirt Ready
For the last two months, ADZEDIA has been hard at work getting our client, Dirt Ready Performance (DRP), ready for the Sand Sports Super Show in Costa Mesa September 18-20, 2015. DRP provides high quality parts for off-roading vehicles, and they specialize in Utility Task Vehicle (UTV) accessories.
Although DRP is a relatively new brand, the creators behind the company are not new; the brand was built by a team of all-star veterans, including Former (1998) AMA Pro Thunder Champion Paul Harrell, that have a combined 30 years of experience in professional on and off road racing. For over 15 of these years, the staff has manufactured on and off road racing parts for numerous brands and race teams across the United States.
Dirt Ready prides itself on being American Made. 100% of Dirt Ready Performance’s materials are made in the United States; even the raw materials to make the products are purchased from US steel mills and all materials come with certifications.
At ADZEDIA, our goal is to provide the best possible services to our clients. When DRP signed on with us, we were tasked with the challenge of making a killer video, website, and social media accounts to beat their competition. What better way to shoot original and high-quality footage than a trip to the desert? We woke up early, drove out to Lucerne Valley Desert, and starting shooting the DRP. During this 100-degree day, we shot photos using a DSLR and we shot video using an Inspire 1 Drone. While the DRP team did what they do best (ride), we recorded them. One of DRP’s Founders, Paul Harrell, even gave us a drive in the UTV!
After the long day in the desert, we spent the next few weeks gathering footage from Harrell’s racing days, interviewing Harrell in their San Clemente shop, and editing the photos and videos. Finally, after our hard work, we completed the DRP video, new custom website (dirtreadyperformance.com), and continued to post daily on DRP’s social media pages.
Watch the Dirt Ready Performance video we created below!
Now, who wants to get #DirtReady after watching this video? Keep up with Dirt Ready Performance on social media: @DirtReady on Instagram, @DirtReady on Twitter, and the Dirt Ready Performance Facebook page.