Adzedia Hosts Google Partner Connect Event
Adzedia hosted their first Google Partner event at their Irvine headquarters, 16460 Bake Parkway. The event focused on Google AdWords, Mobile Marketing, Google my Business, and Customer Insights.
Adzedia invited several advertising agencies around Orange County to join them for the hour-long Google Partner connect event. Amongst them are Think Devise and X-Promos located in Santa Ana and Lake Forest respectively.
Matt Lawson, Director for Search Ads Marketing introduced the new marketing jargon “micro-moments,” wherein businesses should seize the smallest moments of our everyday lives and turn them into big opportunities. Lawson emphasized the importance of “micro-moments” especially with businesses that make use of digital advertising.
“Micro-moments” is generally defined as those tiny random moments when one has to make a decision, needless to say it’s a digital reflex that shapes a consumers preference through urgency and relevance. The average person checks their phone 150 times per day, meaning to say, people are tuning in more than ever. That’s why business owners need to grab every opportunity they can in all forms of the digital platform. Lawson summarized his discussion with three defining points: identify your moments, deliver needs in that moment, and lastly, measure moments that matter.
Google AdWords, also came in to play when “capitalizing moments that matter.” Google AdWords can dramatically increase your business by connecting with your customers through keywords, since average consumers are driven by micro-search behaviors. 50% of consumers visit a store within a day of searching on a smartphone. Lastly, it’s about providing a mobile experience with your customers. The mobile game is now a big player in the consumer’s decision-making process. So if your website is not mobile-enhanced, you’re clearly missing out.
“Our objective is that events like this will help other people see how digital marketing can not only help your business grow exponentially, but the real importance and impact its making in a larger scale for both the client and the industry,” says Justin Bray, founder of Adzedia. “In the creative industry, shared ideas and networking are the essentials.”
Being a full-service digital advertising agency, Adzedia loves to connecting and collaborating with other advertising agencies in Orange County. These kind of events bring awareness to everyone on how online marketing is not just a fast evolving industry, but also a big opportunity with leveraging your visibility.
To get answers on how to grow your business, call Adzedia at 800-401-3590.